Visible
Your brand and content are discoverable by AI systems.
Our Framework
The Discovery Standard™
A structured way to measure how well an organisation is included in AI-generated customer decisions, and a roadmap for improving that position deliberately.
From a vague concern to a measurable position.
Most leadership teams sense that AI is reshaping how customers find and evaluate providers. Far fewer can say where their own organisation stands, or what specifically needs to improve.
The Discovery Standard closes that gap. It defines AI Discovery performance as five distinct stages, each a precondition for the next, so progress can be assessed, prioritised and tracked over time rather than guessed at.
The Standard
Five stages, in sequence.
Each stage builds on the one before it. An organisation cannot be recommended if it is not first represented, and cannot be chosen if it is never considered. Eligibility precedes preference at every step.
Represented
AI systems understand who you are and what you offer.
Recommended
You are selected as a relevant option for the customer's need.
Considered
You have a genuine opportunity to influence the decision.
Chosen
Inclusion translates into commercial outcomes.
What the Standard measures.
- Whether AI systems can discover and access your organisation at all.
- How accurately your products, criteria and strengths are understood.
- How often you are recommended against the questions customers actually ask.
- Where competitors are included and you are absent.
- How that position is changing as AI-mediated discovery evolves.
Why a standard, and not a score.
A single score tells a board it is doing badly without telling it what to do next. A standard does the opposite: it names the stage you have reached, the stage above it and the specific signals that move you there.
That makes AI Discovery a managed commercial capability rather than an anxiety. Leadership can see the current position, agree a target and hold the organisation to measurable progress against it.
How JOAN applies the Standard.
The Discovery Standard underpins everything we do. The Playbook establishes your current position against it, Advancement improves that position, and Intelligence keeps it under continuous measurement as the landscape shifts.
One framework runs through all three, so a baseline taken today remains comparable with the progress you report a year from now.
See how our approach applies itUnderstand where you stand today.
The first step is a clear, board-ready view of your current position against the Discovery Standard.
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