Visible
Your brand and content are discoverable by AI systems.
Our Approach
JOAN helps leadership teams understand where they stand, improve their position and monitor progress as AI becomes a gateway between awareness and consideration.
Commercial Logic
If your organisation is not eligible to be considered by AI systems, it cannot become the customer's preference. Strong search visibility and a well-built website do not guarantee inclusion in AI-generated recommendations.
The first task is to understand whether you are visible, represented and recommended in the decision journeys that increasingly begin before the website.
Understand the Visibility GapDiscovery Standard
The Discovery Standard measures how well your organisation is included in AI-generated customer decision journeys. It shows where you stand today and what it takes to progress to the next level.
Your brand and content are discoverable by AI systems.
AI systems understand who you are and what you offer.
You are selected as a relevant option for the customer's need.
You have a genuine opportunity to influence the decision.
Inclusion translates into commercial outcomes.
Our Approach
Are you visible, represented, recommended, considered and chosen when AI systems shape the customer shortlist?
Understand where you stand. The Playbook establishes your current AI Discovery position, competitor exposure and the actions required to improve inclusion.
Improve your standing. Advancement helps prioritise and strengthen the signals that influence how AI systems understand, evaluate and recommend your organisation.
Sustain and strengthen your standing. Intelligence provides ongoing measurement, monitoring and reporting as AI-mediated discovery evolves.
How the services fit
JOAN does not treat AI Discovery as a campaign. It is a capability that needs evidence, improvement and ongoing measurement.
The services can be used sequentially or independently, depending on whether the immediate need is diagnosis, action or monitoring.
Engagement Character
Engagements are designed to give leadership teams a clear view of visibility, inclusion and impact: where the organisation is discoverable, how it is represented, whether it appears in AI shortlists and what should change next.
The result is not a generic AI report. It is a practical view of commercial exposure and the decisions required to improve AI Discovery performance.
Discuss your AI Discovery positionUnderstand where you stand and what to prioritise next.
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